Brown-Forman announces GTR exclusive Jack Daniel’s American Single Malt

Brown-Forman Global Travel Retail has announced the launch of the travel retail exclusive Jack Daniel’s American Single Malt whiskey. The first of its kind, this charcoal mellowed American Single Malt is aged in handcrafted charred oak barrels and finished in the finest Oloroso Sherry Casks.

Jack Daniel’s American Single Malt begins with 100% malted barley that is ground, fermented and distilled at the Jack Daniel Distillery. The whiskey passes through Jack Daniel’s traditional charcoal mellowing process and is then matured in new, charred American white oak barrels for at least four years. It is then finished for an additional two years in Spanish Oloroso sherry casks from the Antonio Paez Lobato Cooper-age before bottling at cask proof.

“The category disruptive launch of Jack Daniel’s American Single Malt, exclusively in Global Travel Retail, signals a new dawn for Jack Daniel’s in the world of spirits innovation. We know that our consumers are trading up and looking to expand their whiskey journey whilst travelling, and as such, we are launching a new, ultra-premium expression of our whiskey for them to discover. Jack Daniel’s American Single Malt offers the desired exploration, delivering a richer sipping experience for more elevated moments,” says Stephane Morizet, Marketing Director GTR, Brown-Forman.

At 90 proof, this Travel Retail Exclusive will be available on shelves in key international airport locations from June 2023 and listed at $100 USD.