Brown-Forman Corporation has promoted Alex Prendes to Director Global Travel Retail (GTR) Americas, effective July 3, 2023. In this new role, Prendes will join the Brown-Forman Global Travel Retail Leadership Team.
In February, Brown-Forman announced its new GTR organization with the creation of three geographical regions: the Americas, EMEAI (Europe, Middle East, Africa, India), and APAC (Asia, Australia, New Zealand, Pacific Islands), each with a dedicated commercial leader.
David Rodiek, Vice President, Managing Director GTR, Brown-Forman, leads Brown-Forman’s GTR organization.
“I am very excited to welcome Alex to the Brown-Forman GTR organization and to our leadership team. His deep industry and commercial experience and his understanding of travel retail, along with his strategic mind and outstanding people leadership skills, make him well-suited for this important role,” said Rodiek. “With Alex at the helm of the GTR Americas business, our leadership team is now complete.”
Prendes joined Brown-Forman more than four years ago as a Florida State Manager, successively expanding his areas of responsibility. Most recently, he has been responsible for all off and on-premise channels, leading the team of commercial managers across Florida.
Prendes brings 14 years of experience in the spirits industry, having worked at Beam Suntory and Bacardi before joining Brown-Forman. He will remain based with his family in Miami. The Americas is the strongest travel retail region for Brown-Forman. Montgomery E. Wilson, who held this role previously, retired in 2022