Brown-Forman Global Travel Retail (GTR) has announced the launch of Benriach 50 Years Old, the oldest-ever expression of Benriach, at the TFWA Asia Pacific Exhibition & Conference in Singapore.
Just 37 bottles of this expression will be available worldwide, with five bottles reserved exclusively for the GTR channel.
“We are thrilled to offer five of the just 37 bottles of Benriach 50 Years Old to our valued GTR partners. It is the finest portrayal of Benriach’s signature fruit-laden style, with unrivaled complexity and luxurious refinement. The GTR allocation underscores the importance of this market to Brown-Forman and highlights our commitment to delivering exceptional luxury editions to travelers,” says Stéphane Morizet, Marketing Director GTR Brown-Forman.
Benriach 50 Years Old was chosen among the best casks by Master Blender Dr. Rachel Barrie. Barrie tastes and noses hundreds of different casks each year, to determine how each should be developed. A small collection of casks with exceptional character have been kept to mature to an old age, passed on from one generation of whisky makers to the next. Bourbon cask 2383 has been one such cask, handpicked for its exceptional character.
Filled with unpeated Benriach spirit on September 21, 1966, it spent decades maturing in Benriach’s Speyside warehouses, until it became the first Benriach to be bottled at fifty years old.
With a recommended retail price of £25,000, Benriach 1966 Cask Aged 50 Years (ABV 44,5%) is held within a bespoke crystal decanter, made in Scotland by Glasstorm. Each decanter is presented in a presentation box made by master craftsman John Galvin, its design inspired by the colorful array of eclectic casks that fill the warehouses.