Coty launches new Gucci Flora Gorgeous Gardenia limited edition

Gucci’s newest limited edition in the Gucci Flora line is Gorgeous Gardenia, with a bottle design and packaging that pay homage to the nuances of the color lavender. It launched worldwide in travel retail on July 1.

An intensely feminine fragrance, Gucci Flora Gorgeous Gardenia opens with red berries that give way to floral notes of white gardenia and frangipani, drying down to patchouli and brown sugar.

The fragrance is presented in a limited edition painted hexagonal-shaped opaque lavender-hued flacon, offset by black Gucci lettering and a black bow.

Inspired by the House’s famed Flora pattern, the scent is encased in a lavender colored box showcasing the flower and insect motif first created by Vittorio Accornero for Princess Grace of Monaco in 1966.

The limited edition scent is presented alongside the full Gucci Flora line in a new advertising campaign for 2020 that also features Gucci model Unia Pakhomova.

     The scent, created and distributed by Coty, is available in 50ml and 100ml sizes.