DFS presents “Your One-Stop Beauty Destination” at 6th annual First Class Beauty campaign in August

DFS Group will transform 25 of its DFS and T Galleria by DFS stores into a whimsical wonderland of beauty treats this August during its sixth annual First Class Beauty campaign.

The luxury travel retailer will bring the best of beauty to traveling customers and feature exclusive products and POS experiences from more than 40 leading brands.

This year’s edition of First Class Beauty, themed “Your One-Stop Beauty Destination” offers an expertly curated selection of brands offering an assortment of make-up, skincare and fragrance products grouped into three beauty moods: City Nights, Beach Getaway and Nature Escapes.

“The possibilities are endless for the world traveler to discover new beauty items as well as must-have favorites, guided by globe-trotting trends. First Class Beauty 2019 represents a dazzling array of makeup, skincare and fragrances that will satisfy and delight even the most seasoned voyager,” says the company.

The First Class Beauty campaigns will take place in DFS stores worldwide through an ongoing localized calendar of experiences from August 1 to 31.

“With the discerning traveler at the heart of all we do, we have put all our efforts into developing experiences and products that respond to their needs with creativity and flair. This year’s First Class Beauty reflects three travel moods that inspire a wide spectrum of make-up looks and beauty regimes,” said Christophe Marque, Senior Vice President Beauty, DFS Group.

“We are immensely proud to partner with more brands than ever before to create these exclusive pop ups, all dedicated to first-class beauty,” he added.


Branded Pop-ups dedicated to First Class Beauty

DFS’ 2019 First Class Beauty campaign will also feature seven brands in 22 pop-ups at T Galleria by DFS stores globally.

In the Americas, these will include pop-ups for Clinique – Travel Happy; Dior Summer Party; A Galaxy of Gifts – Jo Malone London; and Kiehl’s Loves Adventure, all in Hawaii.