This June, the House of Dior and Aer Rianta Montreal invited travelers at Montréal–Trudeau Airport International Terminal to enjoy a sunny getaway decorated with the colors of the “Diorivera.”
The picturesque animation dressed the Dior Aer Rianta Montreal podium in a “bohemian-chic” style, featuring the bright yellow of the sun, the soothing green of nature, and the flamboyant red of the summer sky at dusk. This tricolored palette invites passengers on a breezy summer escape.
Customers were able to explore a Dior Summer lifestyle through a selection of fragrances, makeup, and skincare products.
The rose notes of Miss Dior Blooming Bouquet and the jasmine of J’adore Parfum d’eau added a refreshing touch. Inspired by wide open spaces, Sauvage Eau de Toilette “unfolds its trail like an ozone-blue sky overlooking a white-hot rocky landscape,” according to Dior.
These fragrances each conveyed an aspect of summer and took visitors on a sensorial journey into nature.
Peter Philips, Creative and Image Director for Dior Makeup, elevates the Dior summer universe with creations featuring shades inspired by the bohemian spirit and colors of the Riviera.
New this summer, travelers can discover the vibrant and pastel Lip Glow Oil limited-edition shades: Pink Lilac, a soft purple; Poppy Coral, a radiant pinkish coral; and Bronzed Glow, a warm brown.
Dior skincare highlights Dior Le Baume, the multi-use skincare product, and Dior Solar, the House’s sun protection collection.
In addition to the new products, the animation included services such as a summer wellness consultation, skincare routine, hand massages and a glow summer makeup look inspired by Dioriviera.
Visitors were also able to collect exclusive summer postcards during their experience.
Dior created a playful interlude with this summer collection, imbued with the bright, colorful atmosphere of the Dioriviera.
