Dufry and DFASS have opened ten new shops at Bogota’s El Dorado International Airport in Colombia, including seven duty free, one duty-paid and two Hudson convenience stores. Altogether the stores cover nearly 3,200 sqm of retail space across the international and domestic terminals.
The two duty free companies signed the ten year concession 
agreement earlier this year. The Dufry/DFASS stores are located in Terminal 1 as well as a walk-through shop in the domestic area. The Terminal 1 stores include nine shops in the international area, of which four stores are in the Main Pier and another five are in the new expanded space in the North Mall,
Duty Free
Under the concession, the Dufry/ DFASS group operate seven duty free stores covering 2,000 sqm of space. There are two duty free general travel retail stores: one of 695 sqm in the Main Pier and another of 510 sqm in the North Mall. The shops offer the traditional core duty free mix from a wide range of product categories such as wine and spirits, perfumes and cosmetics, confectionery, tobacco, fashion and accessories.
The stores also feature a special area called Thinking Colombia, offering typical Colombian products including coffee, confectionery and regional liquors.
Additionally, Dufry/DFASS opened four specialized shops: a 14 sqm Bijoux Terner store in the Main Pier featuring fashion accessories; a 73 sqm Collection store offering sunglasses, watches and accessories in the North Mall, and two Multibrand shops covering a total of 682 sq. meters (546 sqm in the Main Pier and 136 sqm in the North Mall). The Multibrand stores carry items from Chanel, Victoria’s Secret, Michael Kors, Lacoste and Tommy Hilfiger, among other luxury names.
The Dufry/DFASS group have also introduced to the Colombian market a 42 sqm “Tech on the Go” shop located in the North Mall. This specially tailored retail concept offers electronic products and accessories for tech-oriented customers.
Duty Paid & Hudson
In the duty-paid segment, Dufry/DFASS showcase winning retail formats to capture the potential of the domestic passengers at El Dorado International Airport.
In line with Dufry’s strategy to roll out Hudson internationally, the operator introduces the successful convenience format in Colombia with a 31 sqm Hudson shop in the Main Pier and a 116 sqm outlet in the North Mall. The two shops offer travel essentials and a convenience assortment, which provides travelers with a best-in-class shopping experience.
In Bogota’s Domestic Concourse, a 979 sqm walk-through general travel retail shop has been specially designed to serve passengers with a similar shopping environment and products as Dufry/ DFASS’s main duty free shops.
The store in the Domestic Concourse also presents customers with a sense of place experience in the ‘Thinking Colombia’ area, showcasing typical local products.
The walk-through shop also features a Hudson store and the world’s largest Tech on the Go shop-in-shop, thus completing the comprehensive duty-paid offer in this airport.
El Dorado International Airport, located in Colombia’s capital Bogota, is the largest in the country and the main international
and domestic air gateway. The airport ranks third in Latin America and is one of the best 50 airports in the world according to World Airport Awards.
In 2016, the Bogota airport welcomed close to 16 million passengers, 3.5% over 2015.
Dufry´s CEO of Division 4, René Riedi comments: “We are proud to announce the opening of these stores, thus introducing Dufry’s world class shopping experience in Colombia for the first time. This is a great success that would not have been possible without our partner DFASS Group as well as the considerable efforts of our team that worked hard to achieve this result.
“I would also like to thank Opain and El Dorado International Airport for this opportunity, which consolidates even further our presence and allows us to seize new opportunities in Latin America. Dufry is pleased to be part of this development and being able to contribute to further develop the local economy by generating more than 300 new jobs.”
Roberto Graziani, Executive Vice Chairman of the DFASS Group comments: “I am extremely proud to announce the launch of
our new concession in El Dorado International Airport. This is a significant undertaking for us and represents the culmination of the joint efforts of our partnership with the Dufry Group. We anticipate a unique retail experience for inter-national and domestic passengers
in Bogota for many years to come. I would like to thank our entire team and that of Dufry, whose partnership and commitment were instrumental in the realization of this operation. Additionally, I would like to thank Opain and El Dorado International Airport for the tremendous opportunity they offered us.”
