Duty Free Americas first travel retailer to launch Pat McGrath Cosmetics

Duty Free Americas (DFA) has become the first travel retailer in the world to launch Pat McGrath cosmetics. The official launch was celebrated on June 17th at DFA’s flagship 11,500 square foot store in the Venetian Macau Resort Hotel.

One of the most influential and sought-after makeup artists in the world, Pat McGrath has created countless runways shows and breakthrough advertising campaigns in addition to developing her luxury cosmetics.

The launch further drives DFA’s strategy of pioneering strategic collaborations with global beauty and fragrance houses. At the same time, the partnership between DFA and Pat McGrath will increase the beauty brand’s reach by expanding the demand for its products in Asia.

Jerome Falic, Chief Executive Officer of Duty Free Americas, said: “We could not be more excited about being the first travel retailer in the world to carry Pat McGrath.

“DFA aims to ensure that our customers are offered the latest and greatest beauty products from global brands. Partnering with a brand like Pat McGrath in this first-of-its-kind launch not only enhances our store’s variety and distinctiveness, but also speaks to our customers who appreciate the finer things in life. We are grateful to the entire Pat McGrath team for working creatively with us to ensure the long-term success of this launch.”

“On behalf of Pat McGrath Labs we are thrilled to announce our first ever partnership with Duty Free Americas with the launch of our cosmetics line at the Venetian Macau Resort Hotel,” said Thierry Maman, Global Managing Director of Pat McGrath Cosmetics.

“This partnership will further grow our Asian market footprint, and will be an exciting step towards further awareness and demand– as we continue to expand our edgy, luxurious makeup brand business.”