Panama-based regional distribution company Duty Free Dynamics is obviously not allowing the coronavirus pandemic to stop its unwavering growth. In its latest development, DFD has announced it has opened a distribution channel for outdoor brand Osprey with duty free specialty retailer 3Sixty.
The rollout – which begins with points of sale in five top U.S. airport stores, is focusing on the innovative Osprey outdoor packs.
DFD says that the initiative reflects DFD’s goal to increase Osprey’s footprint in the Americas’ travel retail sector, initially expanding to a presence in 15 points of sale in the main US airports and Mexico cruise terminals where 3Sixty Duty Free has stores. The Osprey backpacks will also be available on Avianca’s e-commerce website, targeting travelers more inclined to buy online.
This brand rollout highlights one of Duty Free Dynamics’ key assets: being a “one stop” service provider for both partnering brands and retail operators, says the company.
The Osprey packs are currently available at the 3Sixty Duty Free stores at Dallas (DFW), Center Store; Orlando (MCO), Store AS1; Orlando (MCO), Store AS4; Philadelphia (PHL), Store AW9; and Newark (EWR), Store B Main.
“The travel retail channel is mostly known for liquors, tobacco and cosmetics. Over the past 10 years, however, it has been diversifying its categories and, as a window to the world in this globalized economy, this is a great milestone for the travel retail industry. This opening is a testament to how market trends lead to diversification and how bringing categories from ‘outside the box’ can also be a success within our channel,” commented Alejo Lopez de Armentia, Brand Manager of DFD’s outdoor cluster.
