Travel retail specialists Duty Free Global and The Shed Distillery of PJ Rigney have announced a strategic partnership to launch a duty free exclusive 1 liter version of Drumshanbo Gunpowder Irish Gin.
Drumshanbo Gunpowder Irish Gin is slow distilled by hand with oriental botanicals and Gunpowder Tea at The Shed Distillery of PJ Rigney in Drumshanbo, Ireland.
The new 1 liter bottle, the company’s first ever travel retail exclusive, will be revealed at the TWFA World Exhibition in Cannes (Blue Village H17).
Since its launch just over 2 years ago, Drumshanbo Gunpowder Irish Gin has been listed in airports from Dublin to JFK to Bahrain, with the brand investing in high level displays and customer activations across duty free globally.
Barry Geogheghan, Founder & Director Duty Free Global said the consistently growing demand from duty free customers internationally for premium quality Gin, made the release of the new 1000ml bottle an inevitability:
“We at Duty Free Global are extremely proud to be representing the top quality products from the Shed Distillery. We are very confident that the Drumshanbo Gunpowder Irish Gin in the new Duty Free format will be a huge success with our travel retail operator partners around the globe. Please come and visit us during TFWA in Cannes in Blue Village, booth H17 to taste Drumshanbo Gunpowder Irish Gin.”
Drumshanbo Gunpowder Irish Gin is the first ever brand from The Shed Distillery of PJ Rigney, with the portfolio now including the recently launched Sausage Tree Pure Irish Vodka, ‘Premier Grand Cru’ Irish whiskey and other The Shed Distillery brands.
PJ Rigney, who was Executive Director of Baileys in the 1990s, founded The Shed Distillery in December 2014 to create “remarkable, ambitious, international brands with a ‘Curious Edge.’”
Patrick J Rigney, Founder & Managing Director of The Shed Distillery of PJ Rigney:
“Our strategic partnership with Duty Free Global for the launch of the bespoke 1000ml Drumshanbo Gunpowder Irish Gin bottle is a pivotal development for our brand globally. DFG’s intricate insight into the Travel Retail consumer has been fundamental to this timely introduction of the new 1000ml SKU at the prestigious TFWA 2018 in Cannes.
Travel Retail has been & will continue to be instrumental in establishing the remarkable global presence of Drumshanbo Gunpowder Irish Gin, Sausage Tree Pure Irish Vodka & future releases from The Shed Distillery.”
