Edrington Americas has announced a new route to market in the Caribbean with the start of a new strategic partnership with Distribution Spirits Company LLC (DISC), led by Juan Gentile. Effective July 1, all of Edrington’s brands will be distributed by DISC in all Caribbean markets with the exception of Puerto Rico and Dominican Republic.
“This is an exciting development which will allow Edrington to focus its brand building efforts and continue to expand the strategic growth of our luxury portfolio in a key region of the Americas,” said Oscar Miranda, Edrington Americas Managing Director Latin America.
DISC is a premium wine and spirits distributor catering to the Caribbean and Duty Free markets with a focus on luxury and super premium brands, which Gentile co-founded in January. Gentile worked for Edrington for almost 20 years most recently as Senior Vice President, Managing Director Americas Travel Retail at Edrington Americas.
As DISC Co-Founder and President, Juan Gentile commented: “We are immensely proud and delighted to be representing in the Caribbean one of the world’s greatest Scotch whisky and rum portfolios.”
“At DISC we specialize in building brands and getting them into the hands of the right consumers, with a long-standing expertise in luxury brands, we are confident we can take Edrington brands to the next level in the Caribbean,” said Gentile.
About Distribution Spirits Company
DISC operates under the umbrella of Promo International Inc, a 26-year-old well-established international Distributor & Multicategory FMCG operator based in South Miami with strong service capabilities in every island of the Caribbean.
Led by industry veteran Juan Gentile, DISC aims to build premium brands in the region and become the right partner for niche and premium brand suppliers.
The company combines deep local knowledge of the Caribbean islands, an established route to market, and multinational corporate experience on building premium brands. Their wine & spirit portfolio now includes Amber Beverage Group, including Moskovskaya vodka, Tequila Kah and Cosmopolitan Diva brands; Rutini wines; Aguardiente Antioquenio, Generous Gin, Ready to Drink brands Four Loko and Mamitas, along with Piper-Heidsieck champagne for some key markets.