The launch of Fenty Beauty by Rihanna took the Rouge Duty Free stores in Port Louis, and Spiceland Mall in Grenada by storm, exceeding all expectations.
Sales surpassed projected targets and have maintained a remarkable momentum since its introduction. Rouge reports the same success in the two stores where Fenty Beauty launched in Trinidad, at Trin City Mall and Gulf City Mall.
“We knew Fenty Beauty would be a hit, but the overwhelming response has exceeded even our most ambitious projections,” said a representative from Rouge Duty Free in Grenada. “The demand has been extraordinary, with products flying off the shelves. We are witnessing an ongoing surge in sales, demonstrating the brand’s strong appeal in Grenada.”
Rouge Duty Free says that its commitment to curating world-class brands for its customers has been further solidified with the success of Fenty Beauty. The stores continue to see high demand, with customers returning for restocks and new shoppers eager to get their hands on the coveted products.
“The beauty brand’s inclusivity and innovation has clearly resonated with Grenadian shoppers, reinforcing its reputation as a game-changer in the industry,” said Raymond Kattoura, whose company, Duty Free and Travel Retail Group, manages the business for Rouge in the Caribbean.
With no signs of slowing down, Fenty Beauty’s performance at the Rouge Duty Free stores stands as a testament to the brand’s global influence and the enthusiasm of beauty lovers in the Caribbean, said Kattoura. As the excitement continues, Rouge Duty Free says that it looks forward to expanding its Fenty Beauty offerings and further enhancing the shopping experience for its valued customers.
