Award-winning British fragrance brand Floral Street has teamed up with Bridgerton, Netflix’ hugely successful period drama that takes place during the Regency period in England, to create a fragrance based on the hit series.
Floral Street founder and CEO Michelle Feeney says that the collaboration “is a celebration of storytelling, sustainability, and scent.
“As a British brand rooted in self-expression and conscious beauty, we’re proud to bring the romance of Bridgerton to life in a way that feels modern, meaningful, and utterly captivating. It’s about love, identity, and the joy of adorning your world with fragrance that speaks to the heart.”
While no details of the fragrance have been revealed yet, Feeney told WWD that the scent will be a floral gourmand.
The Bridgerton perfume will be released to coincide with the start of the fourth season of the show, produced and created by Shondaland, at the end of January.
Feeney, who founded Floral Street in 2017, is a global, clean beauty pioneer and entrepreneurial leader whose mission is to create ethical fine fragrances. Independent, sustainable, and British, Floral Street is ‘powered by flowers’, eco-conscious from inception, vegan and cruelty-free.
All the Floral Street fragrances have been created by master perfumer Jérôme Epinette, of Robertet, known for his mastery of natural ingredients.
Floral Street fragrances use fully traceable, responsibly sourced ingredients, and are housed in reusable, refillable, recyclable, or biodegradable packaging. They are distributed in the UK and internationally including USA, Australia & New Zealand, and represented in travel retail in the Americas by Katherine Sleipnes’ International Brand Builders Inc (IBBI).
