From Canada to the World … T.S.M. Custom Millwork builds TR business

T.S.M. Custom Millwork created this Woodford Reserve activation for DFS in JFK Terminal 4.

 Canadian furniture building specialists T.S.M. Custom Millwork has been working with travel retail operators for more than a quarter century. While it was first focused on the land border operators north of the border, its builds are now featured with almost every border and airport operator in North America.
   The company has grown, changed names, and ventured south as it has built its business for more than twenty years, Jeff Mackie, T.S.M. Custom Millwork President/CEO tells TMI.
   “T.S.M. started over 25 years ago as Tom Stevenett Carpentry and focused mainly on Canadian Land border duty free stores. Tom retired in 2014 and Norm Menger (his long standing employee) and I took over as partners. Norm handles the production and I manage the business including sales, marketing and project management,” says Mackie.
   “We tend to do most of our business within the liquor category with Diageo, Pernod Ricard, Brown Forman, William Grant, etc. (about 75%) but we do manufacture for some of the larger fragrance and cosmetic houses including Estée Lauder, L’Occitane and PUIG.”

T.S.M. built this Peller Estates Winery and Wayne Gretzky Distillery kiosk at Dufry’s Terminal 1 Transborder at Toronto International Airport.


   Mackie says that today 99% of its business is in travel retail, with 70% coming from the United States, 20% from Canada, and 10% from Mexico and the Caribbean.

   The company specializes in creative design, technical drawings, manufacturing and installation for projects in the travel retail market.

   Mackie tells TMI that his company offers a full range of services from initial concept to installation.

Macallan Gondola, Dufry, Toronto International Airport

 “Coordinating all aspects, we oversee each project from start to finish to ensure that we meet client expectations – resulting in a seamless transition from shop to site, managed diligently by our project management team.”

   T.S.M. has built some of the most memorable activations featured in North America airports recently, with many new developments still in the pipeline.

   “One of our most exciting builds lately was this past spring for Woodford Reserve in JFK T4 DFS store. We have also been tasked with producing the vast majority of the custom liquor brand fixtures for the new Boston Dufry Connoisseur collection store for Pernod Ricard, Diageo and Brown Forman in addition to the Johnnie Walker store in store in the same terminal,” he says.

   “We have worked with almost every major brand in the past and pride ourselves in our relationships with both the brands and the operators.”