California-based Ghirardelli chocolate launched an exclusive month-long HPP at Los Angeles International Airport (LAX) from mid-October to mid-November. In collaboration with DFS, this activation featured a striking San Francisco Cable Car installation, designed to create a vivid ‘sense of place’ and a memorable photo opportunity for travelers.
Ghirardelli created a unique offering that allowed travelers to take home one last piece of California featuring a DFS-exclusive mini Wooden Ghirardelli Cable Car to purchase containing assortment of the brand’s best-sellers. This iconic San Francisco Cable Car is a symbol of California that resonates deeply with visitors for its rich history, cultural heritage, and timeless charm.
“The Home Global Travel Retail market is vital to Ghirardelli’s sustainable growth strategy,” said David Dulyx, Vice President of Sales at Ghirardelli Chocolate Company. “Partnering with DFS, a key global player and trusted partner at our home airport, allowed us to connect deeply with travelers. This Cable Car activation was more than a display – it was an interactive experience that celebrated our shared values of heritage, quality, and California pride.”
Daniel Licari, Senior Director of Global Merchandising at DFS, added, “Ghirardelli is a long-standing collaborative partner in North America highlighting the importance of destination brands within airport locations. This dynamic activation at LAX brings a strong sense of place and interactivity, enriching the unique and unforgettable experiences DFS is committed to providing its travelers. This activation will add to the impressive growth of the Ghirardelli brand including seven exclusives only found at DFS in SFO and LAX airports.”
Travelers at LAX were invited to visit the Cable Car display, take photos, and savor a final taste of California with Ghirardelli as they completed their journey home. This activation underscored both brands’ commitment to creating memorable moments that resonate beyond the airport.
