Lindt & Sprüngli is celebrating the continued worldwide success of award-winning Lindt Dubai Style Chocolate. Honored with both Food & Confectionery Product of the Year and Best Confectionery & Food Product at this year’s Frontier and Travel Retail Awards in Cannes, the SKU has attracted travelers globally, establishing itself as a long-term growth driver for the confectionery category through new format launches.
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New global favorite
Lindt Dubai Style Chocolate introduced travelers to a new flavor combination of Lindt milk chocolate blended with pistachio paste, crispy kadayif, and almond brittle. The debut at Zurich Airport was an instant success, with the first batch selling out in just 15 minutes, despite a one-per-person purchase limit.
As of November 2025, the product is available in over 100 airports worldwide, with sales surpassing 2.2 million tablets since launch. It has become Lindt GTR’s number-one SKU, demonstrating how a single product can both delight consumers and drive sustained growth.
Beyond its strong performance, the SKU benefits from premium packaging and consistent merchandising across key travel retail locations, ensuring standout visibility and a cohesive brand presence in diverse airport environments.
Formats and gifting options
Building on this success, Lindt introduced two new Dubai Style Chocolate formats in September and October 2025 to extend its reach across travel occasions: Lindt Dubai Style Chocolate Countline (40g) – bringing the pistachio-kadayif flavor to on-the-go snacking, and Lindt Dubai Style Chocolate Pralines (90g), an elegant assortment for a premium souvenir or gift.
The rise of Dubai Style Chocolate has also amplified a global appetite for pistachio flavors, sparking what Lindt playfully calls To meet this growing demand for “Pistachio Mania” Lindt has introduced a complementary Limited Edition Pistachio Range, featuring LINDOR Assorted with Pistachio (400 g), Napolitains Assorted with Pistachio (500 g), and Maxi Plaisir Milk Almond Pistachio (150 g).
Global visibility through immersive activations
The growing visibility of Lindt Dubai Style Chocolate reflects its status as a traveler favorite, says the company. Recent high-impact activations have brought the brand to life across key hubs including Paris Charles de Gaulle, Vienna (featuring a large-format digital screen), Palma de Mallorca, Taipei Songshan, and Bogotá, where a three-month Mega Event space drove exceptional visibility and trial. At Buenos Aires Ezeiza Airport, sales exceeded 2,000 pieces per day during activation periods, underscoring both traveler demand and retail partner enthusiasm.
Combined with strong and eye-catching in-store executions, this product has allowed Lindt to captivate shoppers and encourage them to re-engage with the category. Such set-ups enable broader store penetration, addressing one of the industry’s biggest challenges – keeping travelers inspired to explore the confectionery aisle.
Peter Zehnder, Head of Global Travel Retail, Lindt & Sprüngli commented: “Lindt Dubai Style Chocolate represents everything we strive for in travel retail: craftsmanship, innovation, and emotional connection. Its success has shown how an inspired flavor idea can become a true global favorite, driving category growth while creating joyful moments for travelers everywhere. We’re proud to see how it continues to open new doors, from expanded formats to exciting activations, as part of our ongoing mission to enchant the world with chocolate.”
