The Gold Bar Spirit Company Inc. has released its first Travel Retail Exclusive whiskey in partnership with DFS Group.
The release is supported by high-profile visibility at San Francisco International Airport in both G and A gate sides with a blend of digital and physical installations and window takeovers designed to delight consumers on their journey.
Crafted under Master Blender Montgomery Paulsen, the Gold Bar Whiskey travel retail exclusive edition is a blend of American whiskies aged in new American oak, then double casked in French oak that previously held Cognac and sherry and finally raked over toasted oak staves, enhancing the notes of dried fruit and vanilla. The whiskey is bottled at 50% ABV and retails for $88/bottle.
‘’Our ambition for Gold Bar Whiskey is to continue offering exceptional blends with unique wood finishes that appeal to an international palette,’’ says Montgomery Paulsen, Master Distiller, The Gold Bar Spirits Company Inc.
‘’Exclusives delight and reward travelers that seek new experiences and uniqueness, and DFS has an outstanding wine & spirits assortment brimming with local and exclusive. We are honored to share our first GTR release at our home airport 17 miles from Gold Bar Distillery Visitor Center,’’ says Ellen Torvi, Director of Operations, The Gold Bar Spirits Company Inc.
Last summer, the company opened The Gold Bar Visitor Center on Treasure Island in San Francisco that includes a tasting bar and restaurant. The Gold Bar Distillery is housed in a historic building originally built as an airport for the Pan American Airways’ China Clipper Transpacific service. The building was a key feature in the 1939/1940 Golden Gate International Exposition that hosted over 17 million people on Treasure Island during its one year of operation. The building’s construction, completed in 1938, was designed in the Moderne style (closely related to Art Deco). Gold Bar incorporated many of these 1930 period elements into the design of their Visitor Center using custom hand silkscreened gold and black wallpaper inspired by the American jazz cabaret clubs of the 1930s along with many brass, gold and marble elements. The design goal is to bring guests back to the golden age of travel and glamor of the World Fair, says the company.
