Gucci Beauty has launched a new campaign for its Gucci Guilty Pour Femme and Pour Homme fragrances starring three incredibly timely celebrities — Grammy Award-nominated musician A$AP Rocky, Golden Globe and Emmy Award-winning actress Julia Garner, and Oscar-nominated actor, director and producer Elliot Page.
Described as an ode to self-acceptance, friendship and love in all its forms, the campaign, shot by Glen Luchford, invites each of us home – a metaphorical place where we are free to accept who we are and let our authentic selves be seen.
Rocky, Garner (who shot to fame in Netflix’ Inventing Anna), and Page (most recently one of the ensemble cast of The Umbrella Academy) co-create a world of open-hearted acceptance, within a domestic setting where the three connect, dance, laugh, and create an ambiance of ease and embracing.
Six fragrances from the Gucci Guilty family are showcased in the new campaign: Gucci Guilty Eau de Toilette Pour Femme, Gucci Guilty Eau de Parfum Pour Femme, Gucci Guilty Eau de Parfum Intense Pour Femme, Gucci Guilty Eau de Toilette Pour Homme, Gucci Guilty Eau de Parfum Pour Homme, and Gucci Guilty Parfum Pour Homme.
