Highland Park has partnered with 3 x 3-Michelin-starred chef Björn Frantzén to launch Between You and I: Journeys – a travel exclusive 17 Year Old Single Malt that offers a new approach to whisky tasting. Rather than traditional tasting notes, drinkers are invited to explore the many journeys that flavor can take them on.
With Between You and I: Journeys, rather than providing a set of pre-defined tasting notes, Highland Park invited Björn Frantzén, renowned for his innovative approach to flavor, to respond to this 17 Year Old Single Malt with his own personal associations. As Frantzén explored the whisky’s flavors, it evoked many memories from his travels across the globe. In the packaging, notes and accompanying campaign for Between You and I: Journeys, he shares this personal journey, and asks others to do the same, via the simple question: ”Where will it take you?”
Matured for 17 years in first-fill French oak casks seasoned with red wine and complemented by sherry-seasoned American oak casks and refill casks, Between You and I: Journeys is rich, fruity and complex.
The packaging design, shaped by Frantzén’s sensory impressions, features six layered colors, each representing a distinct memory. Inside, instead of traditional tasting notes, the pack contains a booklet filled with reflective questions and prompts, encouraging the consumer to respond to the whisky with their own travel memories, in answer to the question Where will it take you?
Between You and I: Journeys was available exclusively at Dubai Duty Free locations throughout October, before a wider global travel retail rollout. Additional activations are planned for Edinburgh, Shanghai Pudong, and Singapore Changi airports in November and December and early 2026.
Kasper Andersen, Regional Managing Director – Global Travel Retail at Edrington, commented: “Highland Park has a loyal, global fanbase and remains a strategic brand for Edrington Global Travel Retail. The brand continues to gather strong momentum in the channel, particularly since the rebrand last year, and our thanks go to Dubai Duty Free for their partnership in elevating this latest launch which reflects our commitment to offering exclusive releases that resonate with traveling consumers. Between You and I: Journeys offers something truly distinctive to travelers seeking a whisky rich in craft and storytelling.”
Between You and I: Journeys is available exclusively in global travel retail from October 2025, priced at US$195/£155.
