Hudson continues to expand its digital offerings, and has now become the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One. Amazon One is now available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport (DAL).
Hudson Nonstop at DAL now offers travelers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate. First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store.
If a traveler has previously enrolled in Amazon One at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh,
Amazon Pop Up, or Whole Foods Market stores, they will not need to visit the enrollment kiosk – they can simply hover their palm over the Amazon One device at the entry gates to enter this Hudson Nonstop. Once travelers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with.
“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,” said Jordi Martin-Consuegra, Chief Executive Officer of Hudson. “With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travelers and partners.”
Hudson currently has two Hudson Nonstop stores powered by Amazon’s Just Walk Out techno-logy: DAL, and the recently opened location at Chicago Midway International Airport (MDW).
The deployment of Amazon One at Hudson Nonstop at DAL expands on the successful collaboration between the two retailers while building on Hudson’s continued investments in its digital offerings, says the company.
This includes launching automated specialty retail (including vending machines), introducing additional checkout options such as mobile point of sale (POS), offering 24×7 duty free omni-channel shopping, and adding new payment methods like “Tap To Pay” and now Amazon One.