The International Association of Airport and Duty Free Stores (IAADFS) today announced that it is formally partnering with GO2 for Lung Cancer to participate in a landmark fundraiser that embraces the spirit of the KickCancerThon.
KickCancerThon, a global movement to raise funds to fight cancer, and raise awareness while fostering a sense of global unity, is the brainchild of Sinead Moodie, daughter of The Moodie Davitt Report Founder and Chairman Martin Moodie. Sinead, mother to two young children, was recently diagnosed with an ultra-rare and aggressive form of cancer. Her journey, as bravely chronicled in the Moodie Davitt Report, is the catalyst driving our collective action, say the IAADFS event organizers.
KickCancerThon challenges teams of all sizes and abilities to participate in any activity—running, walking, cycling, swimming, or even skydiving.
“This collaboration underscores our industry’s commitment to supporting cancer research and providing aid to patients and their loved ones,” says the IAADFS announcement.
Personal Note: As many of you know, TMI editor and publisher Lois Pastrnak is also currently under treatment for lung cancer – recovering due to one of the amazing new treatments that have come about as a result of research funded from events like this. Although I will likely not be running a 5K by March, we at TMI plan to be in Hollywood to support this effort however we are able. See you there!
The Main Event: Hollywood 5K Walk/Run and Kite Fly
Mark your calendars for March 14, 2026, as IAADFS and GO2 for Lung Cancer will co-host the Hollywood.
5K Walk/Run and Kite Fly in sunny Hollywood, Florida. This event is a central focus of the larger KickCancerThon initiative, creating a unified, vibrant platform for our industry to make a tangible difference.
This special day offers engaging activities for every age and ability level: the official 5K Walk/Run, a kids’ dash, live musical performances, and kite flying on the scenic Hollywood beach. Whether you choose to run the 5K, walk it, join us in person to support our efforts, or participate remotely as part of the worldwide KickCancerThon, your involvement is crucial. Every step and every donation helps generate vital support for those affected by lung cancer.
We strongly encourage teams to get creative! Please capture your participation in vibrant, Instagramworthy photos and videos, and wear attire that showcases the passion, diversity, and multinational spirit of our global travel retail community. Let’s make this day a powerful demonstration of our unity and commitment.
Together, we can turn awareness into action and make a meaningful impact on the lives of people facing cancer worldwide. We look forward to seeing you, either on the sands of Hollywood Beach or participating virtually across the globe, as we join forces to Kick Cancer.
