Imperial Brands will mark the 100th anniversary of Davidoff cigarettes in Cannes, and introduce Chris Street as its new General Manager, Global Travel Retail, Rizla & Nordics (GTR&N).
Featuring Davidoff cigarettes’ centenary as the centerpiece of its presence at stand Golden Village GO6, Imperial Brands will celebrate the brand’s heritage, craftsmanship and quality while reinforcing its commitment to consumer-led innovation and premium brand building.
Chris Street will meet with customers and partners following his recent appointment to lead Imperial Brands’ Global Travel Retail & Nordics business.
Street succeeds Pierpaolo Pascucci, who has taken on a new role within Imperial Brands as General Manager, DACH. Street brings extensive commercial and leadership experience to the role, as the company strengthens its position in travel retail through category development, customer partnerships and investment in its portfolio of leading brands.
Imperial Brands maintains a strong focus on its combustible tobacco portfolio, reflecting the category’s continued importance as a key driver of footfall and spend in global travel retail.
This focus forms part of Imperial Brands’ 2030 strategy, which prioritizes brand building, product quality and targeted innovation, says the company.
Imperial Brands’ presence at TFWA World Exhibition will also provide an important platform for engagement with customers and partners, as the company continues to respond to evolving adult consumer expectations and differing shopper needs across global markets.
