Israel Assa steps down as head of Global Travel Retail at The Estée Lauder Companies; Olivier Dubos appointed to lead the channel

The Estée Lauder Companies announced that Israel Assa, Global President, Travel Retail Worldwide, left his role with the company last month, and that Olivier Dubos has been appointed Senior Vice President and General Manager, Travel Retail Worldwide.

Israel Assa

Assa, who has had a distinguished career with the Company spanning more than two decades—including more than eight years at the helm of ELC’s Travel Retail Americas business– will be available for the remainder of the ELC’s fiscal year to assist the new leadership in the transition.

Assa’s 23-year career within Travel Retail at The Estée Lauder Companies has included leadership positions of increasing responsibility in New York, Miami, and Zurich, and his leadership has dramatically increased the channel’s size, sophistication, and importance to the enterprise.

He became President, Commercial for the ELC Travel Retail organization in July 2019 and was promoted to the position of Global President, Travel Retail Worldwide in May 2022.

“Israel has played an important role in shaping the evolution of the Travel Retail business, and his many contributions to the channel and the wider enterprise will be remembered. Please join me in congratulating him on his many achievements, and in wishing him all the best in his future endeavors,” commented Peter Jueptner, Group President, International, in a company memo.

Olivier Dubos

In this role as Senior Vice President and General Manager, Travel Retail Worldwide, Olivier Dubos, who joined The Estée Lauder Companies in June 2024 as Strategic Business Advisor, will lead the global Travel Retail organization, including the complete TR Leadership Team in New York and across the APAC, EMA, and Americas regions. He will divide his time between Switzerland and Singapore, while also spending time in New York and with his leadership teams globally.

Dubos has extensive global experience in the prestige beauty space, specifically in the Chinese consumer market. He has held positions of increasing responsibility across multiple markets and geographies with several companies within the category, most notably L’Oréal, Gucci Group and LVMH, where he recently served as Global Chief Commercial Officer for Fresh. Prior to that role, he worked for 11 years at Parfums Christian Dior, serving as Senior Vice President, Travel Retail Worldwide; Managing Director, Domestic Markets APAC; and Business Development and Marketing Director, Middle East. He previously held key leadership positions at L’Oréal, including General Manager, L’Oréal Luxe, Travel Retail Asia-Pacific.

“Olivier’s profound knowledge of consumer and traveler behavior, his drive in enhancing market presence and attention to expanding product offerings, as well as his consolidated relationships with key stakeholders in the APAC and China markets, will be instrumental assets in leading the Travel Retail Worldwide team forward into its next chapter,” noted Jueptner.