Japanese whisky and spirits producer Nikka Whisky and MONARQ Group extend strategic partnership to the Caribbean

Nikka Whisky has extended their partnership with MONARQ Group beyond the Mexican market to the Caribbean. Nikka Whisky was founded in 1934 by Masataka Taketsuru, known as the father of Japanese Whisky, and is renowned for its exceptional craftsmanship and heritage,

Under this strategic distribution agreement, MONARQ Group will leverage its extensive network and expertise to introduce Nikka’s signature blends, including the iconic Nikka Whisky From The Barrel, as well as an array of other Japanese Whiskies and their Coffey Vodka and Gin, to the Caribbean.

Commenting on the partnership, Global Marketing & Sales Department General Manager for Nikka, Emiko Kaji stated, “We are thrilled to extend our partnership with MONARQ Group beyond the Mexican market, to expand our presence in the Caribbean. With their unparalleled understanding of the region’s preferences and market dynamics, we are confident that this collaboration will elevate the accessibility and appreciation of Nikka’s curated whisky and spirits offerings, along with rich stories behind them.”

MONARQ Group, Managing Director, Robert de Monchy, stated, “After successfully launching Nikka in the Mexican market in 2023, we are pleased to be extending our partnership to the Caribbean territory. Nikka Japanese Whisky aligns perfectly with our commitment to offering our customers the finest selection of spirits from around the world. Nikka’s dedication to quality and tradition resonates strongly with Caribbean consumers, and we are excited to embark on this journey together.”