Lancôme has unveiled a new feminine fragrance, Idôle, which Françoise Lehmann, Lancôme Global Brand President, said is created for a new generation of women.
American actress, singer, and fashion authority Zendaya Coleman is the face of the new fragrance. The former Disney Channel-star was announced as a Lancôme ambassadress last March.
Idôle, a musky chypre floral fragrance, was created by three female perfumers: Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec.
The juice features a sustainably sourced Isparta Rose Petal Essence from Turkey, which is exclusively made for Lancôme, as well as a Centifolia Rose grown in France, along with notes of bergamot, accords of pear, India Jasmine Grandiflorum. It also contains a new “clean and glow” accord, says the company.
The Idôle bottle was designed by architect and industrial designer Chafik Gasmi, using technical advances that allow it to be just 15mm thick, one of the slimmest in the world.
“Idôle is a strategic launch for Lancôme and we are delighted to present it with Zendaya to the world,” commented Lehmann.
According to Women’s Wear Daily, the plan is to turn Idôle into another pillar for Lancôme.
Idôle will be in stores as of august 22. Available in several refillable formats (25 ml, 50 ml and 75 ml), select points of sale will offer an Idôle perfume fountain – “La Recharge”.