Lindt & Sprüngli Global Travel Retail is rolling out its Destination Pistachio across more than 200 locations worldwide as a Limited Edition travel retail-exclusive campaign.
Developed exclusively for Global Travel Retail, Destination Pistachio builds on the success of Lindt Dubai Style Chocolate to further strengthen the brand’s premium ingredient portfolio. It brings together four of Lindt’s most recognized formats under a single pistachio proposition. The concept has been designed to create a distinctive and cohesive experience across gifting, sharing and self-indulgence occasions.
The Destination Pistachio range brings together LINDOR Tube 387g, Napolitains Carrier Box 500g, Maxi Plaisir 150g and Gold Bar Pistachio Almond 300g.
Following a successful initial rollout, Destination Pistachio is now expanding to airports worldwide. Dedicated activations will be featured in key locations including Zurich, Istanbul, Punta Cana, Panama and Singapore, alongside many more airports globally.
Selected airports will also feature the ‘Win a Suitcase’ consumer campaign to drive excitement around the Limited Edition range.
Destination Pistachio has been conceived as a scalable platform that enables consistent storytelling across markets, retail environments and media channels. Its Limited Edition positioning creates a sense of urgency for travelers while providing retail partners with an activation concept that is easy to execute, highly visible and designed to generate incremental category growth, says the company.
Peter Zehnder, CEO Global Travel Retail Lindt & Sprüngli, commented: “Pistachio has become one of today’s most sought-after flavor trends in premium chocolate, and Destination Pistachio allows us to translate that growing consumer interest into a compelling proposition for travel retail. As the campaign expands globally, we are combining distinctive and already familiar formats, engaging consumer experiences and strong retail partnerships to create a platform that is easy to activate, highly visible and designed to deliver incremental growth across the category.”
