L’Oréal opens 3-axes counter for Armani in Hawaii

L’Oréal Luxe Travel Retail Americas opened its first Giorgio Armani three axes counter in Hawaii at Waikiki Galleria just in time for Chinese New Year on February 14. The new area adds makeup and skincare to the fragrances already available at the store. The new space now includes a foundation bar and dress code for face. Two permanent “face designers” show the customers how to use the brands’ iconic products, such as Maestro, Luminousilk and Fluid Master Primer, with advice available in Chinese, Japanese and Korean to cater to travelers from Asia.

The space has also added a new back wall for Giorgio Armani fragrances, in addition to the existing area. Similar Travel Retail three axes counters are planned for Brazil and Chile, says the company.