L’Oréal Travel Retail Americas has opened the first pop-up for Atelier Cologne in the region at Los Angeles International Airport in a 10 sqm space in the Tom Brady International Terminal.
Featuring its signature Venetian blue color inspired by the entrance of its flagship stores in Paris and New York, the pop-up offers passengers a unique experience to discover the Atelier’s Colognes Absolues from a range of 20 scents, made with up to 93% natural origin ingredients.
The pop-up is hosted by two dedicated perfume artists who immerse each customer in the brand universe and help them find their own personal fragrance wardrobe. Appropriately, the fragrance selection features Atelier’s best-selling Clementine California, a fruity citrus green scent.
The pop-up also features Made-to-measure gifting where customers can choose and engrave one of the eight different-color leather cases for their 30ml travel sprays. The engraving is a unique service performed in front of each customer by the Perfume Artists. Shoppers can also customize Atelier Cologne’s iconic Venetian blue gift box with a choice of leather tags and colored ribbons.
The brand chose LAX because of the high percentage of Chinese footfall, says the company.