Moët Hennessy Travel Retail Europe has launched its first and only Veuve Clicquot pop-up in travel retail, dedicated to celebrating the 250th anniversary of the iconic and innovative champagne House. The pop-up is taking place at Paris Charles de Gaulle Airport Terminal 2E Gate M from May 23 to June 26, 2023.
To commemorate the occasion, Veuve Clicquot has unveiled re-editions of “THE ICONS”: a collection of four of the House’s most emblematic objects. The collection comprises the Clicquot Ice Jacket, the Clicquot Ice Box, The Clicquot Arrow, and The Clicquot Fridge, all re-edited with a sustainable twist and second life options for the 250th anniversary.
The activation is the first-ever pop-up in travel retail to celebrate Veuve Clicquot’s 250th anniversary, and features immersive experiences, communicating Veuve Clicquot’s joyful state of mind to travelers, says the company.
