London fragrance expert Molton Brown has released its first musk fragrance, Milk Musk.
The new Milk Musk collection offers a unique interpretation of a musk fragrance using a milk accord.
The milk accord is said to evoke poignant memories, and while it is still a rarely used note, Molton Brown, as a pioneer of British New Guard Perfumery, has entwined it with musk to create the sensual embrace of skin-on-skin softness.
Top notes of pear and peach balance the fragrance’s powdery depth, with a dry down of warm white cedarwood and spicy tonka beans.
The collection is presented in a Limited Edition bottle in white gift boxes printed with gold thread.
The Bath & Shower Gel and Body Lotion are housed in soft-touch tactile bottles.
Rosie Cook, Molton Brown Associate Director Global Travel Retail, says “The new Milk Musk fragrance is an exciting next step for Molton Brown as we lead the way as the pioneers of the New Guard British perfumery. We expect Milk Musk to be a great addition to our portfolio of core fragrances with unique blend of milky notes resonate with the emerging trend we have identified in niche perfumery.”
To support the launch, Molton Brown will run an in-store GWP activation across all their World Duty Free and Lagardère manned counters, offering any shopper who spends £45 a complimentary soothing satin eye mask.
The launch will also be enhanced with eye-catching visuals, with the Milk Musk collection showcased in cushions to highlight the gentle and comforting nature of the fragrance.
The Milk Musk collection, which launched in Travel Retail, in-store and online on February 26, includes an Eau de Parfum, Eau de Toilette, Bath & Shower Gel and Body Lotion.