MONARQ takes on Compass Box Scotch

MONARQ Logo (PNG)Alcoholic beverage distribution and marketing company MONARQ Group has added Compass Box Scotch Whisky to its spirits portfolio.

As of April 1, MONARQ is representing the award-winning scotches in the Central and South America domestic and duty free markets, the Caribbean domestic and duty free market, and in U.S. duty free.

MONARQ Managing Director/Owner Robert de Monchy says his company used the IAADFS Show in Orlando as a platform to kick off the brands.

“I think Compass Box fits super well within our portfolio. First of all, it is a super-premium brand. Secondly, it is super innovative, which is what we are looking for as a company: leading and/or innovative brands. Thirdly, because it includes whiskies that are basically a new category with some blended malts. People who like whiskies are always looking for new things and I think blended malts such as Compass Box will be the next big thing.”