Penfolds returned to the TFWA World Exhibition and Conference this year aboard the 36-meter yacht, Preference 19, with a selection of Penfolds fine wines, from Australia, U.S.A., France and China. Each of these wines reflect its unique country of origin terroir and consistent and distinctive Penfolds House Style.
Among the wines Penfolds exhibited were: Bin 389 Cabernet Sauvignon Shiraz (Australia), FWT 585 Cabernet Sauvignon Merlot Petit Verdot (France), Bin 600 Cabernet Shiraz (USA), and CWT 521 Cabernet Sauvignon Marselan (China). Each wine displays an expression of Penfolds House Style, embodying balance, structure, and longevity, says the company.
“TFWA Cannes is an opportunity for Penfolds to celebrate our continued evolution as a global winemaker and share what’s next. In global travel, we see opportunity to engage consumers through gifting and celebration, brought to life by distinctive releases like our limited-edition gift boxes and wine glass charms. Designed around storytelling, personalization, and gifting, the TFWA Cannes yacht experience invited guests to explore how Penfolds brings its world to life beyond the bottle,” says Michael Jackson, Global Director, Global Travel, Penfolds.
Penfolds also presented a selection of upcoming limited-edition gifting, global travel exclusive and luxury lifestyle extension programs.
From Penfolds to the World Collection, Penfolds holiday collection reimagined through the lens of a modern postal service, featuring nostalgic touches such as stamped envelopes and sleek shipping container gift boxes; Penfolds Lunar New Year Horse Collection, a celebration of The Year of the Horse explored through the art of paper cutting across a suite of designed gift boxes and lifestyle pieces led by Penfolds flagship Grange and featuring Bin 707, St Henri, Bin 389 and FWT 585; Penfolds City Explorer Packs, a global travel exclusive that celebrates Penfolds global reach through collectable packaging linked to key destinations such as Sydney, Hong Kong, and Singapore; Penfolds Grange Leather Carrier, introduced to mark the 75th anniversary of Grange (calendar 2026); and Penfolds Wine Glass Charms, highlighting Penfolds growing lifestyle accessory portfolio.
