Pernod GTR launches Chivas XV in global travel retail

Chivas XV-SMALLPernod Ricard Global Travel Retail has launched Chivas XV in global travel retail before rolling out the blended scotch whisky globally in October.

Chivas XV is a 15 year old blended scotch whisky selectively finished in Grande Champagne cognac casks.

Chivas XV launched exclusively in global travel retail at the beginning of July and will become available in Americas Travel Retail in the Autumn. To support the launch, numerous in-airport initiatives are taking place at major locations around the globe. Immersive experiences which showcase the spirit are taking place at 11 locations internationally, including Heathrow, Dubai, Hong Kong and Singapore. A campaign targeting digital and social activations is also already live at locations including Heathrow, Dubai, Changi and Hong Kong.

Pierre Henry Coppere, Brand Director Scotch Whisky at Pernod Ricard Global Travel Retail, comments: “We are looking to challenge conventions on how and when Scotch whisky should be enjoyed with Chivas XV, and this vision is coming alive in Global Travel Retail first and foremost. By tapping into key moments of the Travel Trail, we aim to capture traveler’s imagination, inspiring them to consider Chivas XV as a spirit for celebrations and milestones.”