Illustrating limitless innovation, Pernod Ricard Global Travel Retail (PR GTR) opened its first-ever travel retail boutique for Maison Martell in China Duty Free Group’s (CDFG) Haitang Bay Duty Free Shopping Centre on January 28, 2021.
The state-of-the-art boutique, the first Pernod Ricard-owned store on the island, features a one-of-a-kind digital façade and touchless technology that invites duty free shoppers to engage with the world of Maison Martell. The innovative technology delivers a seamless consumer experience, with interaction points that will continue to evolve to ensure its consumers remain engaged after the opening, says the company.
The Maison Martell boutique is designed to push the boundaries of futuristic retail. With the rise of digitalization in the channel opening the door for new GTR technology, the store offers consumers pioneering engagement through evolving content and enhanced in-store retail theatre, using digital wall displays and an in-situ Martell Perfect Door, that leverages touch-less technology with a wave and learn experience.
Mohit Lal, CEO of Pernod Ricard Global Travel Retail: “The opening of Maison Martell’s new travel retail boutique represents a landmark occasion both for the house and for the channel. As we look towards a future of new beginnings driven by digital innovation, the store offers us the opportunity to reimagine Maison Martell’s rich heritage by bringing our products to life through the power of technology, streamlining shopper experiences and allowing consumers to feel even more connected to the brand.”