Leading fragrance company Puig has appointed Miami-based Essence Corp. as its “key” distributor in the Caribbean, effective Sept. 1, 2014.
“We are confident that Essence Corp. will be the ideal partner to develop and represent our brands in this territory,” said Jaime Boter, General Manager Puig TR Americas in a joint statement with Essence Corp. President Jean –Jacques Bona to the trade.
Laurent Lamotte, Puig comercial manager for TR North America and Caribbean, tells TMI: “We are very pleased at Puig to initiate a strong partnership with Essence Corp in the Caribbean region. The Bona family and all the Essence team are very well known and respected in the America’s Travel Retail industry, thanks to the fantastic job they have being doing for all their brands during the last 30 years. Thanks to a very solid expertise of the Caribbean market, they will bring the highest level of service to our main retailers in the most professional manner.”
Essence Corp will take over sales, distribution and marketing activities of the full portfolio of Puig fragrance brands, including its selective brands (Carolina Herrera, Paco Rabanne, Prada, Nina Ricci, Valentino) and its beauty brands (Shakira, Antonio Banderas). “We look forward for very successful years to come in the Caribbean, with some nice projects coming like the launch of the new Benetton fragrance line, and more to come soon,” says Lamotte.
Actium continues to represent the Puig brands in the cruise channel.