Rouge Caribbean expands into St. Croix with new luxury boutique

Rouge St. Croix, a new duty free and tax free luxury beauty and fragrance boutique, is scheduled to open to the public on Dec 7, 2020.

Rouge St. Croix is the latest company formed by the owners of Buenos Aires-based Perfumerias Rouge, one of Argentina’s leading beauty companies. It is the second location in the U.S. Virgin Islands for Rouge, which also operates a boutique on the waterfront in Charlotte Amalie, St. Thomas, opened in 2018. Rouge is also the leading luxury retailer in Grenada.

The new store is located at the Orange Grove Shopping Center, strategically located on St Croix’ busiest corner, to serve the local and visitor market of both Christiansted and Frederiksted. The store will offer 1,400 square feet of retail space, and a 200 square foot spa cabin for the high-end Swiss brands Valmont and Cellcosmet.

“Our new Rouge store will have the largest selection of fragrances, beauty, and skin care on the island, as well as two anchor shop-in-shops, one for Mont Blanc and one for Furla Italy,” comments consultant Raymond Kattoura, whose company Duty Free & Travel Retail Group Inc manages business development for Rouge Duty Free Retail Caribe.

Kattoura reports that the Mont Blanc shop-in shop will include the latest launches in writing instruments, watches, leather goods and luggage.

“The Furla Italy corner, the world leader in handbags, will open with the Summer 2021 Collection,” he confirms. The store will also carry other accessories, including fashion jewelry, watches and sunglasses.

“Our Cabins will be exclusive for the world-renowned luxury Swiss skin care lines, Valmont, and Cellcosmet, which will deliver facials and beauty services.

“Rouge Duty Free is proud to be St. Croix’s affordable luxury shopping destination. We look forward to welcome everyone to our beautiful store,” says Kattoura. adding that that the company may be announcing more Caribbean openings for Rouge Duty Free in the near future.

For more information, contact Raymond Kattoura at