Describing itself as “visual problem-solvers,” the Screaming Color Group has been an integral part of the travel retail scene in the Americas for more than 30 years.
Founded in 1995 by Ivan Mora, Screaming Color Group grew from a graphic arts and printing company into a recognized force in premium printing and display solutions, including designing trade show booths and brand environments, and creating retail displays and pop-up activations. The company is also known for printing wide-format visuals and graphics, as well as producing duratrans and backlit solutions, lightboxes, walls, and large-scale structures plus everything in between from shelf glorifiers and fixtures to branded furniture.
“Screaming Color Group was built on a simple belief: when a brand shows up in the physical world, every detail speaks. Lighting, materials, seams, color accuracy, the way a space guides movement—these aren’t ‘nice-to-haves.’ They’re the difference between a moment that looks good and a moment that works,” Screaming Color founder Ivan Mora tells TMI.
In 2025, Screaming Color Group proudly celebrated its 30th anniversary.
“That is three decades of craftsmanship, discipline, and real-world execution in the environments where brands are judged fastest: trade shows, retail floors, travel retail, and high-traffic public spaces,” says Mora. “Over the years, we have become known for creating premium physical brand experiences that are designed to captivate, built to endure, and executed with consistency under pressure.”
The company is particularly well-known for its collaborations with global and prestige brands. Screaming Color’s list of customers reads like a who’s who of luxury spanning beauty, spirits, confectionery, fashion, and accessories: Chanel, Puig, Sisley, LVMH, Granado, Moroccanoil, Starboard, Coty, Dolce & Gabbana, Parfums de Marly, Safilo Eyewear, Essilor/Luxottica, Kering, Longchamp, Bulova, NY Fashion Week, Brown Forman, Botran Rum, 3Sixty Duty Free, Philip Morris, John Hardy Jewelry, Crislu, and Haribo, among them.
“In these sectors, the ‘feel’ of a space often influences purchasing decisions as much as the product itself. Our role is to make that feel intentional, premium, and unmistakably on brand,” says Mora.
Working beyond conventional retail and event spaces, Screaming Color has also delivered installations in major airports across the United States, Canada, Puerto Rico, and Panama, as well as onboard cruise ships—environments with strict requirements, restricted installation windows, and high visibility, where precision and efficiency matter.
Screaming Color is a staple in the trade show world, where it has produced advanced installation and logistics in Miami, Las Vegas, New York, Dallas, and Chicago, among others.
“We produced several booths for the IAADFS Summit of the Americas this year, including work for DISC, Go Travel, Crislu, and PBG Spirits, as well as five stands at the Cosmoprof North America event in Miami in January,” comments Screaming Colors Business Development Director Maria Parets.
“For ASUTIL, we are currently producing booths for Go Travel and International Luxe Brands as well as our own booth. We have also completed several installations in the Dominican Republic and Panama, as well as at major airports in the U.S. and Canada,” she adds.
Screaming Color Group offers end-to-end execution—from early concepts to final on-site delivery from its offices, showroom, and full production facility in Doral, Florida.
The company also holds an EcoVadis certification, which it says reflects its commitment to responsible business practices that increasingly matter to global brands and procurement teams.
“We understand how to deliver under compressed timelines while protecting quality and brand integrity,” says Mora, adding that Screaming Color Group’s work has been recognized with the “Best Booth Design” award for client Granado two years in a row, at Atlanta Market (2025) and Dallas Market (2026).
“We want people to know that we are the go-to organization for any display or merchandising projects, whether it be in-store, for trainings, for trade shows, or visuals. We are trusted by brands across the Americas for our consistency, quality, and ability to deliver under pressure, especially for luxury brands,” concludes Mora.
Screaming Color is exhibiting at the 2026 ASUTIL Conference.
