Second Shiseido activation in Hawaii with DFS

Interactive installation created by Bloommiami


DSC_Shi-Hawaii-smallShiseido Travel Retail Americas has opened its second interactive activation for the Shiseido brand in the U.S., with an installation in Honolulu, Hawaii that was created by Bloommiami.

The new installation is located inside the luxury Galleria by DFS, Hawaii. The retail focused design and production agency, which also created Shiseido’s first U.S. retail activation at LAX, was additionally tasked with project management and vendor coordination.

The activation, on display through April 30, showcases the DFS exclusive Shiseido Ultimune and White Lucent Power Bright Set, which includes some of the brand’s leading products meant to prevent signs of aging and damage. To celebrate the DFS-exclusive set, Shiseido will share beauty lessons derived from the brand’s Japanese beauty heritage with DFS customers through the activation’s interactive digital photo booth.

DSC_1731-smallThe activation’s design also features origami butterflies that suspend from above. An on-site printer lets customers personalize and share their own digital origami butterfly and mini movie on social media, and receive a printout version of their personal butterfly with Shiseido beauty tips.

“The use of origami is also a first for us and it’s certainly a clever way for Shiseido to engage consumers in a very tactile, very human manner,” said Darin Held, partner at Bloommiami. “Also, they are creating memorable, sharable experiences that go beyond the initial engagement point.”

The Shiseido activation is the first in Hawaii for Bloommiami.

“Having the opportunity to part-ner with Shiseido once again is exciting for Bloommiami,” said Held. “We are thrilled that they felt confident in our ability to execute their project almost 5,000 miles away from our home base.”

Held says that the agency built the activation in three weeks in order to meet Shiseido’s promotion deadline.