The 24-year-old rock guitarist, photographer and model is a “compelling woman empowered by her numerous talents” and “encapsulates the very essence of 21st century beauty,” said the company announcement.
London-born Staz is the daughter of Dire Straits guitarist, Hal Lindes – and a member of riot girl band, the Paranoyds. Music defines her style – including leather jackets, vintage military wear, bold lip and eye looks.
L’Oréal says that Staz is a true representation of strong femininity today – making her the perfect fit for Yves Saint Laurent Beauty. “The great embodiment of the brand – brilliant artist, true to herself and a symbol of her generation,” said Stephan Bezy, International General Manager of the brand.
“To me, Yves Saint Laurent Beauty is youthful, cool, edgy and luxurious – I couldn’t be more excited to be joining it as an ambassador for their make-up,” commented Lindes.