Campari Group Global Travel Retail (GTR), in collaboration with Avolta and Airports of Uruguay, has unveiled an immersive 360° omnichannel campaign for Aperol at Punta del Este International Airport. The initiative serves as the anchor for Aperol’s largest and most expansive activation in South America to date. The dynamic Punta del Este activation seamlessly integrates […]
Campari Global Travel Retail has big ambitions for the Americas and will be discussing plans with customers at the Summit of the Americas in Orlando, taking its own booth for the first time at the show. Diego Lord, Regional Director Americas, Campari Global Travel Retail outlines the priority for Aperol in the region. “Aperol is […]
Campari Global Travel Retail has continued to invest in the segment with overwhelmingly positive results since Leigh Irvine joined the company from Bacardi in July 2016. “We have had a very strong and successful 2016, and the momentum has only grown into 2017. The latest IWSR data shows us moving up from 10th to 8th […]
