Bacardi Global Travel and DFS held a high profile pop-up activation for Grey Goose Vodka at JFK Terminal 4 from August-September. Located at the DFS store entrance with great visibility from the concourse, the Grey Goose pop-up featured iconic images of the Mediterranean Sea, a Grey Goose French style bicycle and Provençal inspired market carts […]
Bacardi
Bacardi Wows MIA travelers with fun-filled Dewar’s Whisky Emporium
Bacardi Global Travel Retail is wowing passengers at Miami International Airport with a creative eye-catching month-long John Dewar & Sons Fine Scotch Whisky Emporium. The activation is designed to engage consumers traveling through the United States’ gateway to Latin America and the Caribbean, whether or not they can buy in the duty free store. The […]
Royal Caribbean bartender wins 2018 Bacardi Legacy Cruise Competition
Shekhar Grover from Royal Caribbean International was awarded the 2018 Bacardi Legacy Cruise Bartender of the Year at the Bacardi Legacy cruise final held last week in Miami. Grover won with “The Royal Legacy”, his own signature cocktail created especially for the competition. Grover scooped the ultimate prize from thousands of entries in the cruise sector and qualified for […]
Bacardi to acquire Patrón Tequila for $5.1 billion
Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]
Maurice Doyle returns to Bacardi
A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]
Bacardi GTR adds Dewar’s 25, Santa Teresa Rum to portfolio
Bacardi’s brands have shown some strong growth this year, and the company is launching a new addition to its rum portfolio into GTR in Cannes, the super-premium Ron Santa Teresa1796. The addition follows a distribution agreement signed in January 2017. Santa Teresa is the oldest single estate rum producer in Venezuela and the Santa Teresa […]
Bacardi rum activation brings fun and Latin vibe to San Juan’s Luis Munoz International Airport
A four-month activation from Bacardi that celebrates BACARDI heritage in pioneering classic rum cocktails is currently running with Dufry at Puerto Rico’s San Juan Luis Munoz Marin International Airport. Bacardi is mainly produced and aged in Puerto Rico, using lightly charred American white oak barrels. Featuring the full range of Bacardi aged rums, the activation is running from June 1 until September 30, 2017. […]
Carnival Cruise Line’s bartender Miroslav Kljajic chalks up another Bacardi win
Following his success winning the 2016 Bacardi Legacy Cruise Competition Bartender of the Year and as a semi-finalist in the 2017 competition, Miroslav Kljajic of Carnival Cruise Lines is continuing his winning streak in the professional bartender competition circuit. This past week Kljajic reached the Miami regional finals as the winner of the Cruise category of the United […]
Craigellachie named the World’s Best Single Malt Whisky
John Dewar & Sons Ltd’s Craigellachie 31 Years Old has been awarded the World’s Best Single Malt at the World Whiskies Awards 2017 presented by Whisky Magazine at an awards ceremony held at the Waldorf Hotel in London on March 30. “An esteemed panel of internationally recognized whisky experts deemed Craigellachie 31 Years Old as […]
NCL bartender scoops 2017 Bacardi Legacy Cruise competition win
Norwegian Cruise Line’s Wade Cleophas, of Cape Town, South Africa, has scooped the title of 2017 BACARDÍ Legacy Cruise Competition Bartender of the Year. The finals took place in Miami on Monday, February 13, in a live competition judged by a panel of experts from the drinks industry. Wade’s winning creation, the ‘Legend Reviver’, was […]
Bacardi GTR sees major uplift from Leblon cachaça campaign in Brazil
Bacardi Global Travel Retail featured Leblon ultra-premium cachaça in a major airport campaign at Rio Galeao and Sao Paulo Airports during the Olympics in August. The activation formed part of #liveloveleblon, a cross-market campaign designed to raise awareness and trial of Leblon and its signature Caipirinha cocktail. The airport campaign ran across five different locations […]
Bacardi names Carnival bartender its 2016 Legacy Cruise Competition winner
Miroslav Kljajic from Carnival Cruise Lines won the 2016 Bacardi Legacy Cruise Competition Bartender of the Year at the finals of the event held in a lovely outdoor garden in Miami this week. With his winning cocktail Blueberry Elixir Fizz, Kljajic receives a US $4000 cash prize and is automatically forwarded to compete in the final of the prestigious Bacardi Legacy […]
Bacardi names 2016 cruise competition finalists
Bacardi’s annual Bartender of the Year Cruise Competition – which has attracted thousands of entrants over its 12-year history –takes a giant step forward as it becomes part of a broader global bartender event. Bacardi Global Travel Retail’s annual cruise competition, which celebrates best practice, innovation and originality seen among bar professionals in the cruise […]
Bacardi engages consumers with Cocktails of the World at LAX
Bacardi Global Travel Retail, in partnership with DFS Group, presented a peak summer activation at Los Angeles International Airport. ‘Cocktails of the World,’ which ran throughout July and August in the main store at the Tom Bradley International Terminal, introduced travelers to premium Bacardi brands in malt whisky, rum and vodka, including Glen Deveron […]
Toronto Pearson hosts first Americas outing for John Dewar & Sons Fine Whisky Emporium
Bacardi Global Travel Retail reports that it has staged a highly successful John Dewar & Sons Fine Whisky Emporium activation at Toronto Pearson International Airport in partnership with The Nuance Group. This is the first location in the Americas for the John Dewar & Sons Fine Whisky Emporium shop-in-shop concept. John Dewar & Sons Fine […]
