A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]
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Bacardi GTR adds Dewar’s 25, Santa Teresa Rum to portfolio
Bacardi’s brands have shown some strong growth this year, and the company is launching a new addition to its rum portfolio into GTR in Cannes, the super-premium Ron Santa Teresa1796. The addition follows a distribution agreement signed in January 2017. Santa Teresa is the oldest single estate rum producer in Venezuela and the Santa Teresa […]
Bacardi rum activation brings fun and Latin vibe to San Juan’s Luis Munoz International Airport
A four-month activation from Bacardi that celebrates BACARDI heritage in pioneering classic rum cocktails is currently running with Dufry at Puerto Rico’s San Juan Luis Munoz Marin International Airport. Bacardi is mainly produced and aged in Puerto Rico, using lightly charred American white oak barrels. Featuring the full range of Bacardi aged rums, the activation is running from June 1 until September 30, 2017. […]
Carnival Cruise Line’s bartender Miroslav Kljajic chalks up another Bacardi win
Following his success winning the 2016 Bacardi Legacy Cruise Competition Bartender of the Year and as a semi-finalist in the 2017 competition, Miroslav Kljajic of Carnival Cruise Lines is continuing his winning streak in the professional bartender competition circuit. This past week Kljajic reached the Miami regional finals as the winner of the Cruise category of the United […]
Craigellachie named the World’s Best Single Malt Whisky
John Dewar & Sons Ltd’s Craigellachie 31 Years Old has been awarded the World’s Best Single Malt at the World Whiskies Awards 2017 presented by Whisky Magazine at an awards ceremony held at the Waldorf Hotel in London on March 30. “An esteemed panel of internationally recognized whisky experts deemed Craigellachie 31 Years Old as […]
NCL bartender scoops 2017 Bacardi Legacy Cruise competition win
Norwegian Cruise Line’s Wade Cleophas, of Cape Town, South Africa, has scooped the title of 2017 BACARDÍ Legacy Cruise Competition Bartender of the Year. The finals took place in Miami on Monday, February 13, in a live competition judged by a panel of experts from the drinks industry. Wade’s winning creation, the ‘Legend Reviver’, was […]
Bacardi GTR sees major uplift from Leblon cachaça campaign in Brazil
Bacardi Global Travel Retail featured Leblon ultra-premium cachaça in a major airport campaign at Rio Galeao and Sao Paulo Airports during the Olympics in August. The activation formed part of #liveloveleblon, a cross-market campaign designed to raise awareness and trial of Leblon and its signature Caipirinha cocktail. The airport campaign ran across five different locations […]
Bacardi names Carnival bartender its 2016 Legacy Cruise Competition winner
Miroslav Kljajic from Carnival Cruise Lines won the 2016 Bacardi Legacy Cruise Competition Bartender of the Year at the finals of the event held in a lovely outdoor garden in Miami this week. With his winning cocktail Blueberry Elixir Fizz, Kljajic receives a US $4000 cash prize and is automatically forwarded to compete in the final of the prestigious Bacardi Legacy […]
Bacardi names 2016 cruise competition finalists
Bacardi’s annual Bartender of the Year Cruise Competition – which has attracted thousands of entrants over its 12-year history –takes a giant step forward as it becomes part of a broader global bartender event. Bacardi Global Travel Retail’s annual cruise competition, which celebrates best practice, innovation and originality seen among bar professionals in the cruise […]
Bacardi engages consumers with Cocktails of the World at LAX
Bacardi Global Travel Retail, in partnership with DFS Group, presented a peak summer activation at Los Angeles International Airport. ‘Cocktails of the World,’ which ran throughout July and August in the main store at the Tom Bradley International Terminal, introduced travelers to premium Bacardi brands in malt whisky, rum and vodka, including Glen Deveron […]
Toronto Pearson hosts first Americas outing for John Dewar & Sons Fine Whisky Emporium
Bacardi Global Travel Retail reports that it has staged a highly successful John Dewar & Sons Fine Whisky Emporium activation at Toronto Pearson International Airport in partnership with The Nuance Group. This is the first location in the Americas for the John Dewar & Sons Fine Whisky Emporium shop-in-shop concept. John Dewar & Sons Fine […]
Bacardi buys Banks Rum
Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the United States, Germany, United Kingdom, France, Japan, Portugal, Russia, […]
Bacardi takes full ownership of Leblon Cachaça
Bacardi announced it has completed an acquisition of Leblon Holdings LLC and its Leblon cachaça brand after serving as a significant minority investor for several years. Celebrating its 10th anniversary this summer, Leblon is available in more than 35 countries including Brazil, the United States, Canada, and select markets in Europe, Asia and in the […]
Bacardi GTR wins 4 design awards
Bacardi Global Travel Retail won several awards at recent drinks industry competitions. Tang, which was initially launched with DFS at Hong Kong International Airport four months ago, won both Supreme Champion and Gold in the ISC awards for Best Design & Packaging in Travel Retail, announced on July 8. Aultmore Speyside Single Malt Whisky, which […]
Bacardi launches St-Germain into US TR with International Shoppes at JFK T8
Bacardi Global Travel Retail launched French elderberry liqueur St-Germain into US Travel Retail last month at JFK Terminal 8 with International Shoppes. St-Germain is very popular in New York, especially with bartenders in the city’s cocktail scene. Throughout December, International Shoppes hosted a stand-alone branded St-Germain bar, featuring luxury Parisian art deco-style imagery and supported […]
