Bacardi rum activation brings fun and Latin vibe to San Juan’s Luis Munoz International Airport

A four-month activation from Bacardi that celebrates BACARDI heritage in pioneering classic rum cocktails is currently running with Dufry at Puerto Rico’s San Juan Luis Munoz Marin International Airport. Bacardi is mainly produced and aged in Puerto Rico, using lightly charred American white oak barrels. Featuring the full range of Bacardi aged rums, the activation is running from June 1 until September 30, 2017. […]

Carnival Cruise Line’s bartender Miroslav Kljajic chalks up another Bacardi win

Following his success winning the 2016 Bacardi Legacy Cruise Competition Bartender of the Year and as a semi-finalist in the 2017 competition, Miroslav Kljajic of Carnival Cruise Lines is continuing his winning streak in the professional bartender competition circuit. This past week Kljajic reached the Miami regional finals as the winner of the Cruise category of the United […]

Bacardi GTR sees major uplift from Leblon cachaça campaign in Brazil

Bacardi Global Travel Retail featured Leblon ultra-premium cachaça in a major airport campaign at Rio Galeao and Sao Paulo Airports during the Olympics in August. The activation formed part of #liveloveleblon, a cross-market campaign designed to raise awareness and trial of Leblon and its signature Caipirinha cocktail. The airport campaign ran across five different locations […]

Bacardi names Carnival bartender its 2016 Legacy Cruise Competition winner

Miroslav Kljajic from Carnival Cruise Lines won the 2016 Bacardi Legacy Cruise Competition Bartender of the Year at the finals of the event held in a lovely outdoor garden in Miami this week. With his winning cocktail Blueberry Elixir Fizz, Kljajic receives a US $4000 cash prize and is automatically forwarded to compete in the final of the prestigious Bacardi Legacy […]

Bacardi buys Banks Rum

Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the United States, Germany, United Kingdom, France, Japan, Portugal, Russia, […]

Bacardi launches St-Germain into US TR with International Shoppes at JFK T8

Bacardi Global Travel Retail launched French elderberry liqueur St-Germain into US Travel Retail last month at JFK Terminal 8 with International Shoppes. St-Germain is very popular in New York, especially with bartenders in the city’s cocktail scene. Throughout December, International Shoppes hosted a stand-alone branded St-Germain bar, featuring luxury Parisian art deco-style imagery and supported […]