Following up on the announcement of Edrington Global Travel Retail’s restructuring, which went into effect on Sept. 1, 2020, Jeremy Speirs, who now heads the business as Regional Managing Director, Edrington Global Travel Retail, comments: “This restructuring allows us to deliver a more agile response to the needs of our retail customers in a much-changed […]
Edrington
Edrington GTR harmonizes whisky and music with GTR exclusive The Macallan Concept Number 2
The Macallan unveiled the global travel retail exclusive Concept Number 2 with a special “sonic whisky tasting” at TFWA World Exhibition in Cannes. This is the second release in the Concept Series, a collection that fuses the passion behind The Macallan’s whisky making with innovative art, music and culture. Concept Number 2 is inspired by […]
Luxury positioning of The Macallan spurs Edrington’s focus on wholly-owned super-premium brands
Edrington Americas Travel Retail (AMTR) has announced that it will cease distribution of third-party brands in a move to focus on growing its portfolio of wholly-owned super-premium brands. Effective September 30, Edrington AMTR will no longer distribute Tito’s Handmade Vodka and Illva Saronno brands. Edrington’s distribution agreement with Sazerac will end on December 31. This […]
The Macallan Concept Number 1 makes a surreal statement at LAX and JFK
Edrington Americas Travel Retail launched The Macallan Concept No. 1 in the Americas at the beginning of the year, focusing on its key hubs at JFK and LAX with high impact activations, tastings, and still visibility. With DFS, Edrington ran tastings at LAX TBIT during the months of January and February. The message was extended […]
The Macallan “makes the call” with its first global brand advertising campaign
The Macallan has launched its first global advertising campaign across TV, cinema and digital channels. The campaign is designed to underpin the brand’s luxury credentials. The campaign cornerstone is a 90-second hero film, which brings to life the message Make The Call, created to illustrate the philosophy of The Macallan. According to Edrington, Make The […]
Edrington sells Cutty Sark to La Martiniquaise-Bardinet
Edrington and La Martiniquaise-Bardinet announced this week that they have concluded an agreement on the sale of the Cutty Sark Scotch Whisky brand. The completion of the transfer to La Martiniquaise is expected within a month. Cutty Sark Scotch Whisky was launched in 1923; Edrington’s association with Cutty Sark stretches back over nine decades to […]
Edrington disrupts whisky-making process with The Macallan Concept No. 1
The Macallan has unveiled the first release in what it expects to be a highly collectable limited edition series that celebrates the world’s visionaries. Exclusive to GTR, The Macallan Concept No. 1 is inspired by surreal art and incorporates innovative production techniques. The visionary series begins with a version that disrupts the whiskey-making process. Instead […]
Edrington Global Travel Retail reorganizes Americas team
Edrington Global Travel Retail (GTR) is putting stronger emphasis on its travel retail business in the Americas and has named Juan Gentile, formerly Senior Vice President for Latin America and Travel Retail, to the new role of Managing Director, Americas Travel Retail. The new organization is designed to provide greater support to retail partners and […]
Macallan introduces new travel retail exclusive The Macallan Quest Collection
One of the highlights of TFWA World Exhibition in Cannes this year was a spectacular launch of The Macallan’s Quest Collection, a new travel retail exclusive range of whiskies inspired by the single malt’s quest for sourcing the best quality oak for its casks. The launch was held at the Villa St. George in the center […]
Edrington purchases WEBB’s interest in Travel Retail joint venture formed in 2015
Saying that it is “now ready to fully integrate” its travel retail business in the Americas “within its global travel retail structure,” spirits company Edrington will assume full ownership of its joint venture with WEBB, Edrington Webb Travel Retail Americas (EWTRA). Edrington and World Equity Brand Builders (WEBB) have agreed to terms that will […]
WEBB brings Edrington Joint Venture and expanded premium portfolio to IAADFS Show
World Equity Brand Builders (WEBB) of Miami will introduce its joint venture with global spirits company Edrington this year at the IAADFS Duty Free Show at Stand # 923 on the Main floor. The new partnership, Edrington WEBB Travel Retail Americas, represents a major expansion for WEBB in the travel retail channel from Canada to […]
Edrington and World Equity Brand Builders launch new Edrington WEBB Travel Retail Americas JV
Premium spirits company Edrington and Miami-based World Equity Brand Builders (WEBB) have officially announced the formation of their new joint venture, Edrington Webb Travel Retail Americas. The two companies reported in August 2014 that they were in exclusive discussions about a distribution partnership for the travel retail channel in the Americas, including Canada and the […]
