William Grant & Sons’ high-profile airport campaign for its GTR exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with the Aston Martin Formula One Team is now live at Los Angeles International Airport with DFS. The limited edition expression rolled out progressively beginning in September with standout activations at Singapore’s Changi Airport and London’s Heathrow Airport, and […]
Glenfiddich
William Grant & Sons brings new stand design inspired by shop-in-shop concept to Cannes
William Grant & Sons is introducing a new stand design at this year’s TFWA World Conference & Exhibition in Cannes that is inspired by the company’s recently opened shop-in-shops across selected APAC airports. The retail concept is built around shopper needs and behaviors in Duty Free, and the space showcases Glenfiddich and The Balvenie exclusive […]
Glenfiddich auctions rare whisky to support Ukraine
Glenfiddich has raised £150,000 to help with the long-term support of the people of Ukraine after auctioning 460 bottles of its Spirit of Speyside 2022 edition (The Cooper’s Cask) on Whisky Auctioneer. Proceeds from the auction, which took place May 5-10, will go to the Disasters Emergency Committee’s Ukraine Humanitarian Appeal. Glenfiddich’s Malt Master […]
William Grant targets luxury with Glenfiddich Grand Cru
William Grant & Sons in September launched its latest innovation for Glenfiddich, Grand Cru, an exclusive single malt scotch that’s been matured for 23 years and finished in rare French cuvée oak casks. Glenfiddich Grand Clu will have two exclusive variants for Global Travel Retail that will be supported by sensorial engagement and digital activation […]
