William Grant & Sons is introducing a new stand design at this year’s TFWA World Conference & Exhibition in Cannes that is inspired by the company’s recently opened shop-in-shops across selected APAC airports.
The retail concept is built around shopper needs and behaviors in Duty Free, and the space showcases Glenfiddich and The Balvenie exclusive and high-aged liquids and includes inter-active touchpoints and a personalized gifting experience.
In Cannes (GO2 Golden Village), featured brands will include William Grant & Sons’ The Balvenie and Glenfiddich Single Malt whiskies, alongside Hendrick’s and Silent Pool gins.
Several new SKUs will also be displayed onstand: the global travel retail exclusive Silent Pool Medi-terranean Expression, a new addition to The Balvenie Cask Collection and a Glenfiddich Grand Series Limited Edition.
Hendrick’s will unveil a brand-new Cabinet of Curiosities expression with a highly exclusive event that same week.
“The spirits category in travel retail is changing with customers increasingly on the lookout for something different, something outstanding from their trusted brands. Our portfolio for this year’s TFWA World Exhibition includes channel-exclusive, limited edition and brand-new expressions that will appeal to a wide range of customers looking for new tastes and exclusive propositions,” says Rufus Parkinson, William Grant & Sons’ Regional Managing Director – Global Travel Retail.
“Our brands ensure that we remain at the forefront of the Spirits Category, offering not only the right products but also the complete support of our retailing partners. We are confident that this year’s show is going to be a great success and we are looking forward to discussing our brands and our plans in the channel with travel retail stakeholders. At the same time, we hope they will also join us to sample our category-leading brands especially at cocktail hour!”
William Grant & Sons will host cocktail hours highlighting its various brands from 5:00pm to 6:00pm during the TFWA world Exhibition, with Silent Pool Gin featured on Monday, September 30, Monkey Shoulder blended malt Scotch whisky on Tuesday October 1, and Hendrick’s Gin to follow on Wednesday October 2.
