Bacardi Global Travel Retail is staging the debut of its new Rum Tales campaign on the main concourse of Terminal D at Miami International Airport Terminal. The innovative Digital Rum selector platform is running from October 20 and November 12, 2023. The pop-up is designed as a 360-degree experience encouraging travelers to explore and engage […]
JCDecaux
JCDecaux launches advertising on New York’s Fifth Avenue
Global outdoor advertising company JCDecaux has begun the installation of 30 advertising panels on Fifth Avenue in New York. The first campaign features brands in the LVMH Group. JCDecaux has created elegant stainless steel bus shelters specially designed for New York City. They are located from the Empire State Building on 34th Street to […]
JCDecaux: Grabbing the attention of travelers for 50 years
Jean-Luc Decaux, Co-CEO of JCDecaux North America, tells TMI how his company’s cutting edge campaigns are able to capture the attention – and pocket book – of the traveling public. Lois Pasternak reports. Travelers arriving in Los Angeles Airport’s Tom Bradley International Terminal at the end of last year were treated to the jaw-dropping spectacle […]
