Bacardi GTR sees major uplift from Leblon cachaça campaign in Brazil

Bacardi Global Travel Retail featured Leblon ultra-premium cachaça in a major airport campaign at Rio Galeao and Sao Paulo Airports during the Olympics in August. The activation formed part of #liveloveleblon, a cross-market campaign designed to raise awareness and trial of Leblon and its signature Caipirinha cocktail. The airport campaign ran across five different locations […]