L’Oréal Travel Retail has partnered with DFS Group in a show-stopping, tech-forward activation for Lancôme Génifique at Los Angeles International Airport (LAX). The innovative takeover of LAX leverages prominent screen placements throughout the airport, allowing the brand to reach 100% traffic penetration, ensuring maximum exposure for Lancôme’s Génifique Ultimate skincare animation. L’Oréal Travel Retail […]
L’Oreal Travel Retail
L’Oréal marks 40 years in Travel Retail: Connecting the continents & connecting the customers
L’Oréal dedicated its traditional Cannes press conference to a celebration of the company’s 40 years in travel retail, since creating L’Oréal Luxe in 1977. Following an introduction by Vincent Boinay, L’Oreal Travel Retail Managing Director, the beauty giant followed with presentations from senior executives from each of its geographic zones: Yannick Raynaud, Managing Director of […]
