Mars Wrigley International Travel Retail (MITR) has implemented a variety of activations at New York’s John F. Kennedy International Airport to promote M&M’s Block in US travel retail. The campaign for this key product in its portfolio began on December 19, 2019 and is running throughout the first quarter of 2020. It involves activations in […]
Mars Wrigley Confectionery International Travel Retail (Mars ITR), working alongside its U.S. distributor Otis McAllister (Booth 701), will introduce regional buyers at the Summit of the Americas to its latest category insights, based on reasons why travelers shop, and its latest travel retail innovations created to meet those requirements. MITR says the two year partnership […]
In a first for the company, Mars Wrigley Confectionery International Travel Retail partnered with the Mars Retail Group and DFS Group in a customized promotion to celebrate the reopening of its flagship M&M’s store in Shanghai, China. The Shanghai M&M’s Chocolate World first opened in 2014 and remains the only one based in Asia. To celebrate the […]
Mars International Travel Retail has significantly expanded its global team with five new positions, reflecting its increased commitment to and investment in growing the confectionery category and to ensure total global coverage and support, says the company. MITR believes it now has the strongest and most focused team to support its new strategy for confectionery […]
DFA and Mars International Travel Retail (MITR) officially opened a new M&Ms store at JFK’s Terminal 7 (British Airways) between Gates 7 and 8, on Feb. 5. This colorful, interactive 30 sq m store replaces the previous M&Ms outlet, in place since 2011. The company says that the store “is a perfect example of how […]
