Mars Wrigley International Travel Retail (MITR) is introducing M&M’s Block to the global travel retail trade in Cannes. The 165g M&M’s Block chocolate tablets come in five different flavors: Peanut, Crispy, Chocolate, Hazelnut and Almond. They feature a packaging design exclusively designed for travel retail (with the exception of the USA, which will use the established […]
MITR
MARS expands global team
Mars International Travel Retail has significantly expanded its global team with five new positions, reflecting its increased commitment to and investment in growing the confectionery category and to ensure total global coverage and support, says the company. MITR believes it now has the strongest and most focused team to support its new strategy for confectionery […]
MITR and DFA create New York theme in new interactive M&Ms store at JFK
DFA and Mars International Travel Retail (MITR) officially opened a new M&Ms store at JFK’s Terminal 7 (British Airways) between Gates 7 and 8, on Feb. 5. This colorful, interactive 30 sq m store replaces the previous M&Ms outlet, in place since 2011. The company says that the store “is a perfect example of how […]