Mondelēz International World Travel Retail (WTR) revealed a renewed category vision during TFWA Cannes, which is focused on driving greater penetration and accelerated conversion to deliver confectionery growth. The vision is built on three keys areas: a winning portfolio, to address growing need states and changing shopper preferences; elevating category awareness, through more physical and […]
Mondelez
Mondelez World Travel Retail adds to communications capabilities with new appointment
Mondelez World Travel Retail (WTR) has appointed Tamara Abusara to the role of Communications & Events Manager, World Travel Retail, to reinforce its communciations activities and key events focus in the channel. Abusara is responsible for Mondelez’s external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail. She has spent […]
Mondelēz International takes action to support and protect communities during COVID-19 crisis with $15 million in donations around the world
Demonstrating its huge generosity, Mondelez International, Inc. announced it will donate $15 million in financial and in-kind support to community partners advancing critical food stability and emergency relief efforts across the world in the wake of the COVID-19 crisis. “Managing through and recovering from this global crisis will take everyone’s support and I am pleased […]
Mondelez WTR announces reorganization
Mondelez International is reorganizing, combining the leadership of its World Travel Retail, European Export and Swiss domestic market businessesunder the direction of Andreas Fehr. Martin Kläusli – currently Head of Regional Accounts of Mondelez WTR – has been appointed as Sales Director of the Business Unit Switzerland, responsible for the Swiss domestic business. This position […]
Reports hint Mondelez could be acquired by Kraft Heinz
Is Mondelez going back to its Kraft roots? Bloomberg News and Ad Age, citing unnamed sources, reported this week that food company Kraft Heinz Co. is rumored to be taking over the confectionery company that once belonged to its Kraft side of the business. Shares of Mondelez International spiked as much as 12% last Wednesday after a […]
Mondelez WTR’s holds first regional ‘Delighting Travelers’ webinar for the Americas
Mondelez World Travel Retail (WTR) will hold its first regional ‘Delighting Travelers’ webinar next Tuesday, July 7, 2015 at 15:00 – 16:00 (GMT+1). This is a follow-up initiative to the inaugural webinars held earlier this year, aimed at providing airports and retailers in the Americas with the insights and best practices to unlock the potential […]
